‘We didn’t want our website to be full of generic, marketing nonsense and buzzwords.’

‘We’d never worked with a copywriter before. But the marketing firms we’d used to date we’re just producing the same stuff you see across almost the entirety of the internet – a collection of words put together, which don’t mean anything.

We contacted Laura, as we were impressed by her down-to-earth approach to creating text. We felt that Laura’s personality and previous work not only fitted our ethos, but meant we trusted her to create authentic copy that stood out for exactly the right reasons.’

‘Getting to the core of understanding the brand was vital to the copy creation process.’

‘Our work with Laura began with a copywriting kick-off workshop, where she came to our offices to work with us face-to-face.

It was fantastic. The in-person nature of the kick-off workshop meant Laura was able to better understand our needs. It also meant the words became a reflection of our personality and approach towards our business.’

‘Laura’s authenticity and understanding of our communication needs were reflected in the copy she created.’

‘Once we’d reviewed the copy Laura sent us, the feedback process was really straightforward. It was easy to understand the questions Laura posed, and she was quick to make changes.

Laura is also not precious about making edits. Although this sounds like a minor thing, it clearly indicated Laura’s approach to copywriting: these are “our” words, Laura was almost helping bring them out of us – and then writing them far better than we ever could.’

‘Without Laura, we’d have really struggled.‘

‘If we hadn’t hired Laura, we’d have fought our way through writing our copy ourselves. We’d have spent a lot of time right-clicking words in document and looking for the appropriate synonyms, because we would’ve repeated ourselves fifteen times!’

Laura asked us if there was anything else we’d like to have done differently and, honestly, the answer is no. We’re really enjoyed working with her, and we’ll certainly be back with more copywriting needs in the future.
 

Newsdle is a global, online learning hub for students and teachers of French and Spanish. Its engaging, news-based lessons match syllabus skills, and are all written by native speakers, with no AI software in sight.

At the time of writing, the website’s currently being updated, but you can still sign up here.