Lara McCune – Not Just Numbers

Lara McCune – Not Just Numbers

“I knew what I wanted say, but I was struggling to find the right words.”

‘I’d begun writing a lot more content for the business I work for, Not Just Numbers. I had some good ideas about what to talk about in our regular social media posts and in our monthly newsletter, but I needed help to get them down on the page.

I wanted to improve my writing style, get better at using our brand voice consistently, and stop relying on generic AI to bulk out the copy. My manager, Debbie, suggested I speak to Laura to see how she could guide me.;

“Working with Laura is the total opposite of a typical, boring training programme. She’s so supportive.”

‘Laura’s training process was perfect! I loved the structure. In our initial session, we spent time together going through the things I was finding difficult, using pieces of content I was working on at the time to make her advice really relatable and actionable.

Then, I had time to go away and implement everything Laura had told me, before coming back for a second session to review how I’d got on. Her feedback was totally personal to the business, and that worked so well for me. It didn’t feel like those types of training sessions where you’re shown what to do and left to get on with things. I felt really listened to.’

“Laura’s brilliant advice has totally changed the way I create content.”

‘I took so much valuable stuff away from my sessions with Laura, which I now use every time I need to write something new. When I’m stuck with what to say or how to write something, I find myself thinking back to conversations we had during the training process. Then, I always find my way again.

Working with Laura was fabulous. The sessions were fun and no pressure, which made a training course really enjoyable for once! Everything Laura taught me was clear, easy to understand and really practical. I use the techniques she taught me every day.’

Not Just Numbers is a Xero cloud-based accountancy practice in Leeds. A small team working with SMEs, they provide all things accountancy – supporting businesses to look way beyond their numbers by working hand in hand with their clients to help them achieve their goals.