Yasmin Yarwood – Meticulous Proofreading

‘I wanted something more valuable than a simple testimonial.’

‘In the last couple of years, I’ve invested more time and money in growing my proofreading and proof-editing business. I want to work with more great copywriter and content management clients on the kinds of short-form projects I love. I find shouting about myself hard, so I decided to ask my clients what they like about working with me.

Their short testimonials are lovely. But while feedback such as “Yasmin is kind and flexible” is nice to have, it doesn’t tell people a great deal. I wanted detail: specific examples of things I work on, how I’ve improved certain pieces, and my approach to projects. I wanted case studies for in-depth, personal stories to encourage more of the right kinds of clients to get in touch.’

‘Laura clearly knows how to ask the right questions and draw out the gems for promoting my business.’

‘I started as Laura’s proof-editor and proofreader back in 2021, so I already knew we worked really well together. We collaborate and support one another, discuss ideas and share suggestions, and I felt confident putting my trust in her to write my case studies.

I’d seen enough of Laura’s work to know how much research she does, how well she writes in her clients’ unique tone of voice, and how happy her clients are. But the main reason I wanted to work with her is because case studies are such a huge part of her day-to-day job. I know she’s been writing them for years and can tackle specialist subjects with ease.’

‘Laura writes in a style that makes me shine.’

‘I liked Laura’s suggestion of a conversational, question-and-answer format for my case studies. It’s a style that’s popular with her clients, plus it makes sense to have someone ask, then steer, questions to suit this structure.

This chatty approach is especially great as it’s not too formal! Of course, I take my work seriously. But the case studies reflect the collaborative relationships I build with my clients, and what it’s like to work with me. They sound just like the friendly conversations I have with people.’

‘Thanks to Laura, I don’t have the awkwardness of interviewing my clients myself.’

‘I work so closely with my clients that I’d feel uncomfortable asking questions about my work. (Plus, I would miss things that would be really valuable for potential clients to understand.) But in Laura, I knew I had someone I could confidently put in front of my clients to represent me.

Because of that, it’s also important to me that Laura doesn’t use AI. She speaks to my clients, transcribes the notes, and comes up with all the questions herself, so I know she’s asking the right ones, always in her warm and chatty way.’

‘I love every case study Laura’s written for me.’

‘I’m really pleased with everything Laura’s done. To date, she’s written six case studies for me, and I’d like her to work on more.

In 2026, I’ll be rebranding and will put the case studies Laura’s written on my new website. I’ll be proud to have them there, not just to help me win more business but to thank the clients I work with for the kind words they’ve said about having me on their team.’

Yasmin Yarwood is a proof-editor and proofreader. She helps copywriters, content writers, creative agencies, email marketing agencies and marketing departments hit send with confidence. Find out how she does that so superbly here.