A while back, the ProCopy team gave me a Members Spotlight slot. It was published in March 2020 so obviously no one read it. They were kind enough to let me talk about myself again in a ‘Revisited’ piece, which…
This half term, with the help of my five year old, I dipped my toe into other career opportunities. Here’s how I’d rate my skills: 1. Baker Chocolate cake. Looks alright. Tastes horrific. Decorated with so many sprinkles you’re forced…
Who do I think I am, plastering my face all over everything? Someone who rebranded to a business that’s all about her own name that’s who. Yep, I’m now officially ‘Laura Barritt Copywriting’ Look at this – it’s new! I…
‘Normally’, my son attends wonderful childcare, which is brilliant for his development, my work, and our mutual sanity. Right now, we’re hanging out together all the time. So he’s a fairly frequent feature on Zoom, firing out every kids-on-calls cliché…
I didn’t think I’d find inspiration in Gregg Wallace this week. The MasterChef judge may have the authority on the best buttery biscuit base, but I doubt he knows much about copywriting. (Quick shout-out to his Strictly Come Dancing cha-cha-cha,…
Is it OK to blow my own trumpet for a second? My business has grown quite a lot over the last few months. It’s been faster than I expected. And after taking a few months away on maternity leave last…
It started in August. It was early. So when the email announcing it was ‘Christmas Party Time!’ arrived in late summer, I steadied my nerve. I love Christmas. It truly is the most wonderful time of the year (*all together…
‘Learn from your mistakes’. A cliché, yes? But it’s more than just something your teacher told you when you messed up. In reality, it rings pretty true. And there are no better mistakes to learn from than those you make in the early days of…
I was asked the other day if it’s OK to put a comma before the word ‘and’. Despite what you may have been taught in primary school, my answer was a clear ‘yes’. In fact, the Oxford Comma (or Serial…
How would you describe your skills and aspirations? You could quote one of the following examples: ‘My first word wasn’t ‘mummy’. It was ‘money’.’ ‘Don’t tell me the sky’s the limit when there are footprints on the moon.’ ‘I’m a…
